Google Local Search Results

[Fatih]

Unless you appear on the top 3 position in SERPs, the traffic what you get from organic listing are generally very low.

[bobchrist]

Originally Posted by Fatih

Unless you appear on the top 3 position in SERPs, the traffic what you get from organic listing are generally very low.

It worth even you appear below anywhere below top 3 on first page because the users looking for cheaper price may overlook the top 3.